Private Tunnel
Simplifying the complexities of online-security with a redesign of OpenVPN’s consumer products with a refined experience on the de-facto encryption technology.
Year
2021
Industry
Online Security
Role
Product Designer
Solutions
User Experience
User Interface
Interactive Design
Team
Clay Pimenta
Lisa Bradford
Youssouf
H-Scripts
Helped stakeholders design a low-friction, easy to use, intuitive interface tied together with a consistent design language that work across all devices.
I define product goals at the strategic phases, define features with team during early creative meetings, ran research and define users and design prototypes for the engineering team.
Secure access and network connectivity
Private Tunnel is OpenVPN’s direct to consumer offering with the same mission is to help customers connect-online securely by providing a more safe and secure experience online.
Project Goals
Design a low-friction, easy to use, intuitive interface that's tied together with a consistent design language across all devices.
Unified Branding
Supporting consistent visual messaging across all brand touchpoints.
Reduce Complexity
Remove unnecessary features, buttons, and visual clutter.
Increase Satisfaction
Delight new and existing customers to reduce attrition.
User Research
We combined product analytics and third-party research to understand the motivation factors of current customer-base.
60%
Have been customers for more than a year.
82%
Current users only used the default settings in mobile app.
33%
Unsure how to contact support in current product.
"Our customers have more options and are expecting more from us; we need to pivot towards a better experience across all platforms."
- Samantha D. | P.M.
Information Architecture
The main goal of this stage was to make sure all views remain smooth, simple and minimize confusion for both the users and our team.
Sketching to explore new ideas
As a team, we sketched to test various hypotheses. After testing, we quickly adentified any difficult ideas to solutions integrate into wireframes.
The main goal of this stage was to make sure all views remain smooth, simple and minimize confusion for both the users and our team.
Hi-Fi Prototypes
We achieved a much-more-refined overall experience
Refined the Core Interface
All new customer onboarding moved into the product with a
In-App Support
Responding to one of the biggest feature requests from our user research findings.
Responding to one of the biggest feature requests from our user research findings.
Do you have a project you need help with?
I can help you and your team bring something new to fruition or improve an existing part of your product. If you want to chat about a project — email me on hello@edgarfleming.com