Private Tunnel

Simplifying the complexities of online-security with a redesign of OpenVPN’s consumer products with a refined experience on the de-facto encryption technology.

Year

2021

Industry

Online Security

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Role

Product Designer

Solutions

User Experience
User Interface
Interactive Design

Team

Clay Pimenta
Lisa Bradford
Youssouf
H-Scripts

Helped stakeholders design a low-friction, easy to use, intuitive interface tied together with a consistent design language that work across all devices.

I define product goals at the strategic phases, define features with team during early creative meetings, ran research and define users and design prototypes for the engineering team.

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Secure access and network connectivity

Private Tunnel is OpenVPN’s direct to consumer offering with the same mission is to help customers connect-online securely by providing a more safe and secure experience online.

Project Goals

Design a low-friction, easy to use, intuitive interface that's tied together with a consistent design language across all devices.

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Unified Branding

Supporting consistent visual messaging across all brand touchpoints.

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Reduce Complexity

Remove unnecessary features, buttons, and visual clutter.

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Increase Satisfaction

Delight new and existing customers to reduce attrition.

User Research

We combined product analytics and third-party research to understand the motivation factors of current customer-base.

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60%

Have been customers for more than a year.

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82%

Current users only used the default settings in mobile app.

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33%

Unsure how to contact support in current product.

"Our customers have more options and are expecting more from us; we need to pivot towards a better experience across all platforms."

- Samantha D.  | P.M.

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Information Architecture

The main goal of this stage was to make sure all views remain smooth, simple and minimize confusion for both the users and our team.

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Sketching to Explore New Ideas

As a team, we sketched to test various hypotheses. After testing, we quickly adentified any difficult ideas to solutions integrate into wireframes.

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The main goal of this stage was to make sure all views remain smooth, simple and minimize confusion for both the users and our team.

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Hi-Fi Prototypes

We focused heavily on a refined user-onboarding experience.

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Refined the Core Interface

All new customer onboarding moved into the product with a 

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In-App Support

Responding to one of the biggest feature requests from our user research findings.

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Do you have a project you need help with?

I can help you and your team bring something new to fruition or improve an existing part of your product. If you want to chat about a project — email me on hello@edgarfleming.com