Private Tunnel

Simplifying the complexities of online security with a redesign of OpenVPN’s consumer products created to help individuals stay secure online, with refined user-experience running on the de-facto award-winning encryption.

Mobile Online-Security

01. ABOUT

Private Tunnel

OpenVPN is used by millions of people and businesses worldwide and used by IT and Fortune 500 Companies. To help protect individuals, Private Tunnel is OpenVPN’s direct to consumer product, connecting the world securely by providing a more safe and secure experience online.

02. UNDERSTAND

Learning Online Security

The online-security sector is a growing technology with individuals beginning to understand the risks of not using encryption and the advantages VPN’s provide. Online-security has moved from a “nice to have” into a necessity for all to have reliable and trustworthy access the internet privacy services.

How do you build an interface for everyday users while providing access to the technology for an equally important and the existing majority of power-users?

03. PLANNING

Our Approach

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The Problem

Private Tunnel offers individuals access to the same security technology OpenVPN provides to business customers.

Online-security is complicated and difficult for everyday users to understand and the current mobile product is missing the opportunity to serve non-technical customers as well as it’s providing for the power-users.

The Solution

Private Tunnel’s experience is feature rich but is lacking constraint. Mobile and desktop solutions should reflect the goal to support all individual customers, both power-users and non-technical.

All products should employ an intuitive hierarchy of technical options and settings with out of the box default settings, allowing experienced customers to update settings within advanced areas of the product.

04. RESEARCH

Understanding the Users

Centering the customers in the center of all aspects of a product redesign.

"I couldn't tell you the first thing about how my data is at risk. What I do know is that a lot of people (smarter than me) suggest I connect to a VPN everytime I get online"

"I run a coffeeshop and I often overhear my customers talking about connecting to a VPN when connecting to my stores network. I haven't investigated it too much but I know I should"

05. DESIGN

Branding Design

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"... our current customer journey needs refinement - it's currently much too complicated for the customers we are hoping to both educated and aquire as a customer."

06. PROTOTYPING