UIDIO

A new sound-design company focused on creating high-quality audio specifically for designers, engineers and founders creating unique products.

Year

2022

Industry

Sound Design

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Role

Founder

Solutions

Discovery
User Experience
Branding
Web Design
Sound Design

Team

Jole Sutherland
Mika Genova

Combining two of my passions: design and audio production, I decided to create an off-the-shelf solution specifically for teams building products, noticing few offerings exist that meet this need.

I synthesized, recorded, programmed and edited over a thousand sounds for hundreds of use-cases. Teaming up with a talented engineer and copywriter, developed naming, art-direction, defined branding, designed a website and partnership development.

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UIDIO is both a sound design company providing custom solutions while offering customers with a turnkey solution of hand-crafted audio designed for specifically for product experiences - crafted and mastered using some of the most beloved mics, synths, samplers and hardware.

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Problems We Solved

UIDIO helps teams use sound communicate information to the user, improving the experience and inspiring engagment.

001

Handcrafted Sounds

All samples are original, we have full control, offering our customers worry-free usage, void of legal surprises.

002

Production Ready

No sound designer needed - a turnkey solution, ready right out of the box; mastered files and all supported filetypes.

003

Made for Products

Existing solutions are typically created for music or sound effects for movies - UIDIO is created for products.

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Meticulously Organized

Easy to find the perfect sound quickly with thoughtful naming conventions, tags and folder organization.

Project Planning

Once the team was assembled, the project was split-into 5 digestible sections using Notion.

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Audio Library Covers

Handcrafted-audio, organized into seperate libraries based on the material of sounds with minimal visuals to help with organization and branding.

Competitor Research

Early research of similar offerings were reviewed with a focused on price, library size, marketing & general impressions helped drive product development and marketing plans.

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User Research

Developing data driven user-personas by utilizing friends, colleagues, and social media provided access to users, mediums, and motivations. Interviews and questionnaires helped understand needs.

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Logo & Branding

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A minimal-logo with monochromatic properties, displaying the company name with a mark that can exist independently with an engergitic and flexible color-palette.

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Sitemap

UIDIO aims to be an inviting experience, prioritizing effective design. This sitemap achieves this by encompassing all content, ensuring clear organization, intuitive navigation, and flexibility for future growth.

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Single Page

Everything about the product and offerings is found on the landing page.

Do you have a project you need help with?

I can help you and your team bring something new to fruition or improve an existing part of your product. If you want to chat about a project — email me on hello@edgarfleming.com