UIDIO
A new sound-design company focused on creating high-quality audio specifically for designers, engineers and founders creating unique products.
Year
2022
Industry
Sound Design
Role
Founder
Solutions
Discovery
User Experience
Branding
Web Design
Sound Design
Team
Joel Sutherland
Mika Genova
Combining two of my passions: design and audio production, I decided to create an off-the-shelf solution specifically for teams building products, noticing few offerings exist that meet this need.
I synthesized, recorded, programmed and edited over a thousand sounds for hundreds of use-cases. Teaming up with a talented engineer and copywriter, developed naming, art-direction, defined branding, designed a website and partnership development.
UIDIO is both a sound design company providing custom solutions while offering customers with a turnkey solution of hand-crafted audio designed for specifically for product experiences - crafted and mastered using some of the most beloved mics, synths, samplers and hardware.
Problems We Solved
UIDIO helps teams use sound communicate information to the user, improving the experience and inspiring engagment.
001
Handcrafted Sounds
All samples are original, we have full control, offering our customers worry-free usage, void of legal surprises.
002
Production Ready
No sound designer needed - a turnkey solution, ready right out of the box; mastered files and all supported filetypes.
003
Made for Products
Existing solutions are typically created for music or sound effects for movies - UIDIO is created for products.
004
Meticulously Organized
Easy to find the perfect sound quickly with thoughtful naming conventions, tags and folder organization.
Project Planning
Once the team was assembled, the project was split-into 5 digestible sections using Notion.
Audio Library Covers
Handcrafted-audio, organized into 9 libraries based on the material of sounds with minimal visuals to help with organization and branding.
Competitor Research
Early research of similar offerings were reviewed with a focused on price, library size, marketing & general impressions helped drive product development and marketing plans.
User Research
Developing data driven user-personas by utilizing friends, colleagues, and social media provided access to users, mediums, and motivations. Interviews and questionnaires helped understand needs.
Logo & Branding
A minimal-logo with monochromatic properties, displaying the company name with a mark that can exist independently with an engergitic and flexible color-palette.
SITEMAP
UIDIO aims to be an inviting experience, prioritizing effective design. This sitemap achieves this by encompassing all content, ensuring clear organization, intuitive navigation, and flexibility for future growth.
Single Page
Everything about the product and offerings is found on a simple page web
Do you have a project you need help with?
I can help you and your team bring something new to fruition or improve an existing part of your product. If you want to chat about a project — email me on [email protected]
[email protected]
202.573.9474