Javiera Da Fonseca

Website redesign for a talented visual-artist from Chile with work on display at some of the most well respected galleries around the world.

Year

2018

Industry

Fine-Arts

art_work_gallery

Role

Web Designer

Solutions

Discovery
Research
User Experience
Web Design

Photography

Javiera Da Fonseca

The client sought a better online experience with a clear goal: a minimal design aesthetic that would not compete with her work, with an in-tune visual rhythm for easy content scanning.

I helped her achieve this by conducting research, isolating challenges, gaining a better understanding of the audience and iterative design.

j_artwork_example_2
jav_profile_pic

Work based in contemplation and exploration of the universe.

Born and educated in Chile, currently resides in Mexico City, where she works. Her work has been exhibited in major cities around the world, in contemporary art fairs, individual and collective exhibitions.

Understanding visitors through research

Visitors come to the website for a variety of reasons, with unique intentions and arrive in together, we created user-personas and customer journeys to meet the needs of the most common use cases.

sebastian_gallery_owner
madeline_art_collector
delilah_artist
ian_student

Simple Sitemap

An easy way to visualize the structure of the website for both the information-architecture and communicate clearly with the client.

jdf_sitemap_updated
jav_sketches

Sketching Ideas

Iterativing with the client with the goal to generated ideas. This helped us quickly work through ideas within navigation and layout before moving into wireframes.

Rapid wireframes from sketches to help visualize structure & communicate ideas with Javiera.

jav_wires_v3
jav_animated_menu_mock

A minimal-clean approach with a responsive layout that support a variety visual content.

Inside_-Plants
Inside_-Archectrure
Gallery_FS
jav_about_dt
jav_mobile_oldphone

Do you have a project you need help with?

I can help you and your team bring something new to fruition or improve an existing part of your product. If you want to chat about a project — email me on hello@edgarfleming.com