Javiera Da Fonseca
Website redesign for a talented visual-artist from Chile with work on display at some of the most well respected galleries around the world.
Year
2018
Industry
Fine-Arts
Role
Web Designer
Solutions
Discovery
Research
User Experience
Web Design
Photography
Javiera Da Fonseca
The client sought a better online experience with a clear goal: a minimal design aesthetic that would not compete with her work, with an in-tune visual rhythm for easy content scanning.
I helped her achieve this by conducting research, isolating challenges, gaining a better understanding of the audience and iterative design.
Work based in contemplation and exploration of the universe.
Born and educated in Chile, currently resides in Mexico City, where she works. Her work has been exhibited in major cities around the world, in contemporary art fairs, individual and collective exhibitions.
Understanding visitors through research
Visitors come to the website for a variety of reasons, with unique intentions and arrive in together, we created user-personas and customer journeys to meet the needs of the most common use cases.
Simple Sitemap
An easy way to visualize the structure of the website for both the information-architecture and communicate clearly with the client.
Sketching ideas
Iterativing with the client with the goal to generated ideas. This helped us quickly work through ideas within navigation and layout before moving into wireframes.
Rapid Wireframes
After sketches, we jumped into wireframes to help visualize the structure of the website for both the information-architecture and communicate ideas clearly with Javiera.
A minimal-clean approach with a responsive layout that support a variety visual content.
Do you have a project you need help with?
I can help you and your team bring something new to fruition or improve an existing part of your product. If you want to chat about a project — email me on hello@edgarfleming.com