PRIVT

Online Security Appliance

A unique approach to online security, bringing the power of business-grade security to the private-sector in a refined form-factor.

A unique approach to online security, bringing the power of business-grade security to the private-sector in a refined form-factor.

PRIVT_lifestyle_connected

— Role Details

Directing efforts and all aspects of design including creative direction, logo, branding, UX, UI & developing interactive prototypes as proof of concept in an effort aimed at creating a refined and simple to use security product for mobile devices.


Date

Summer 2017


Role

Product Designer


Team

Ayferm

— Introduction

A bit of context

Privacy and security issues extends in all areas of our lives from the business we own and work at, to our governments and policy makers, very few products and services exist at the consumer level.

PRIVT’s aim is to address this unmet need by offering a unique online-security utility. It's unique approach to online security brings the power of business-grade security to the private-sector. Unlike most online-security solutions, it doesn’t require any technical abilities. It is designed to be easy to use and understand — refined & designed to just work. 

— Approach

Best practices in process for this particular project

Process

privt_process

Project Schedule

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— Business Insights

Understanding the business, product & project objectives

Project Objectives

Trust
From the start, the product will have challenges surrounding trust with new customers. Customers need to feel the product is worth using and hopefully worth paying for eventually.

Technical
As with all great products, it will need to work without bugs 99% of the time. Server side engineering will need to effectively manage bandwidth speeds with unnoticeable differences

Design
How can the product establish trust right away? Once trust is established, how can the trust remain high and or grow through the experience? Will complexities isolate advanced users?

Branding & Marketing
Educating and shopping for solutions is currently complicated - proper branding right away helps establish trust that opens them to educate themselves without fear of choosing wrong service. 

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— User Insights

Understanding the business, product & project objectives

User Personas

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Lance Jordan: The early adopter. The tech-forward person with a finger on the pulse. This person may also work within the tech industry & or shares a close relationship with someone who does. 

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Scarlette: A user becoming more aware of online security but doesn’t but still has yet to make it a daily part of online behavior.

privt_userpersona_prospect_madison


Madison:  The biggest opportunity, the most challenging customer to acquire as a customer & will require the most resource to maintain and support. This person has little to zero knowledge about network security even if somewhat tech savvy. Historically, coming across securing connections were dismissed without a compelling reason to pay closer attention.

Flows

A hi-level flow chart helps to quickly imagine a list of features, offering a starting point for both user & business cases.

full_user_flow_sketch
PRIVT Onboarding
PRIVT_architecture
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— Design

Understanding the business, product & project objectives

Envisioning the product at its highest level. Ideas, assumptions, visions and early research into a pile and organizing.


Branding

privt_logo_grid
branding_content

Sketches

Alongside UX research, a bit of branding design came up with a basic art direction for web and product design. 

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privt_sketch_1
privt_sketch_3
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Wireframes

Working passed sketches to focus on anticipating what users might need to do and ensuring that the interface has elements that are easy to access, understand, and use to facilitate those actions.

PRIVT-Wireframes
privt_wireframes_2of2

Blueprints

Alongside UX research, a bit of branding design came up with a basic art direction for web and product design. 

connection_view
PRIVT_blueprint_present_edgarfleming

UI Design

Once wireframes & interactive blueprints were created, UI/Visual design began  

privt_v2_presentation_edgarfleming
privt_desk

— Retrospective

Lessons learned, iteration & future plans

Ending this phase to begin iterating & integrating all the things learned from this section of the project. 

Some questions did not come to solution as expected. 

Questions:
How to educate customer on security?
How to demystify the technology?
Where do customers tend to become confused?
What complexities prevent use?
How to make a VPN smarter?

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Edgar Fleming

hello@edgarfleming.com
+1.202.322.8792

All Rights Reserved — 2018

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