Klipie Cast
A new podcast app concept that provides a refined experience to not only listen, but share podcasts and clips with all followers on all social-platforms.
Mobile Podcast App
01. ABOUT
Social Podcasting
I helped stakeholders define and design an cross-platform podcast app, created to make listening, sharing and creating new content a dynamic and social-experience without limits.
02. PLANNING
Our Approach
Based on two-week sprints drove early goal-setting with client involvement. Working in smaller sprints cycles allowed the whole team to begin working on the app instead of usual longer wait-times that come with designing new apps — especially MVP’s.
03. LEARNING
Podcasts Are Growing
Podcasts are one of the fastest-growing media forms in the world without signs of slowing down. As more people become comfortable with the new flow and technology, the numbers are impossible to ignore. Over the past five years, listenership has grown over 200% with 40% monthly listeners.
04. IDEATION
Teaming with Stakeholders
Teaming with stakeholders on whiteboard sessions, journey-map development and ideation. As a team, we focused on the business objectives, ideas, along with customer and product assumptions . This method produced whiteboard sessions, journey-map development & tons of sketching to flush-out a variety of ideas and align efforts.
Player Notes
Creating New Clip
Player Notes
Text Selection
05. CUSTOMER RESEARCH
Learning More About the User
To keep the project moving rapidly and on budget, we leveraged a bit-of "Gorilla Research" to define a few user-personas, ultimately being used to develop customer journey-maps.
Investment early on in the project to refine user-research conducted pre-project. Reaching out to friends, family, co-workers, friends of friends and a random, yet prospective users.
05. CUSTOMER RESEARCH
User/Role Cards
Leveraging information collected from early user-interviews efforts, user-personas in the form user-card technique offering a solid starting point for further developing accurate user personas.
06. INFORMATION ARCHITECTURE
User Flows & Maps
To keep the project moving rapidly and on budget, we leveraged a bit-of "Gorilla Research" to define a few user-personas, ultimately being used to develop customer journey-maps.
Investment early on in the project to refine user-research conducted pre-project. Reaching out to friends, family, co-workers, friends of friends and a random, yet prospective users.
07. USER EXPERIENCE / DESIGN
Sketches & Wireframes
Leveraging information collected from early user-interviews efforts, user-personas in the form user-card technique offering a solid starting point for further developing accurate user personas.
Prototype: Discovery
Allowing the listener to explore in various ways. Main landing view, showing the listening most recent activity.
Prototype: Navigation & Notification
Listeners can easily find content, settings and other features with use of 3 main views, feed, notifications and a typical menu.
Prototype: Creating a New Clip
We invested a majority of the time creating design patterns that are original to the product, not existing within another app. Listener can create clip from transcribed podcast or record directly from playing audio. The end result is a design flow that allows listeners to create, design and share using only a thumb.
Prototype: Listener & Show Details
A group of features that allow the listener to interact, learn more about, review show history, show details and begin creating a clip.
08. PROJECT REFLECTION
Post Project Thoughts
Overall a great start, even in a space with lots of competition.
Technology
Early goals technology had included iOS and Android but stakeholders choose to “build-once and release twice” with the use of a mobile framework with importance given to Android for MVP.
Managing once code-source allowed the startup invest resources in other areas. This late-stage, technology shift greatly changed the direction of the design and ideas.
Marketing & Messaging
Further investment into branding - especially logo design is needed. Although sharing clips is a very unique feature, marketing and messaging will need to be effective in order to promote this feature to listeners.