Klipie

A mobile, podcast app loaded with social features to easily share and interact with shows in unique ways.

— Introduction

Podcasts are the fastest-growing media form in the world with millions of shows for listeners to choose from on every-topic imaginable. Each new show seems to raise the bar for the shows that come after with amazing production, original music, one-of-a-kind personalities & life-long learning from the worlds top schools. Although the content is progressing, the technology behind the medium haven't progressed very much.

Klipie aims to improve will provide a variety of benefits for both content-providers and the audience. The effort intends to defragment sharing, move listeners closer together while offering shows access to new listeners with currently untapped touch-points resulting in better audience insights.

2-Week-Sprint-Process

— Our Approach

Based on a 2-week sprints requiring frequent client involvement, at times leveraging virtual pair design sessions. Working in smaller sprints cycles allowed the whole team to begin working on the app instead of usual longer wait-times that come with designing new apps - especially MVP's.

— Understanding & Defining

Stakeholder Interviews

As a team, we focused on the business objectives, product vision, budget, schedule & any other piece of information & assumptions. This included online-whiteboard sessions & scanned-sketches to flush-out a variety of ideas to align our efforts & vision.

Key Areas of Interest:

  • Budget
  • Schedule
  • Product Vision
  • Technical Limitations
  • Business Objectives
  • Customers
  • Competitors
  • Goals & Success Criteria


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Listener Research

Refine user-research conducted pre-project. To keep the project on-budget, we leveraged "gorilla research" techniques using online & in-person methods. Reaching out to friends, family, co-workers, friends of friends and a random, yet prospective users. 

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 Based on this research, we learned a number of things, including:

  • Listeners love to share shows with friends
  • Sharing shows online is confusing
  • Sharing url's are app-specific
  • New show discovery is important to the experience
  • 35% subscribe to streaming music products
  • Listeners follow shows suggested by like-minded contacts 
  • Listener favorite app are usually OS specific
  • Podcasts listener groups are quickly expanding

— Product Brainstorming

Sketches

A session to generate ideas, explore the possible, refine the actual & plan for the next couple weeks.  A significant amount of detail given to listening and sharing shows with users-social network.

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Flow Charts & Maps

Creating possible flows and sketches, coupled with stakeholder ideas, possible features, research and a list of nice-to-haves, collective brainstorming helped narrow down MVP features. 

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— Prototype Design

Wireframes

To create the wireframes, we chose Balsomiq over Sketch & Adobe XD so the entire team could easily make edits & work together across various timezones and schedules.

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— Hi-Fi Prototypes

After wireframing, it became clear that one best and most differentiating features, is the ability to create small clips of shows to share within the product and existing social media accounts. 

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Creating New Clips

We invested a majority of the time creating design patterns that are orginal to the product, not exsisting within another app. This allows, listener can create clip from transcribed podcast or record directly from playing audio. The end result is a design flow that allows listeners to create, design and share only using a finger or thumb. 

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Discovery

Allowing the listener to explore in various ways.  Main landing view, showing the listening most recent activity.

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Show and Listener Details

A group of features that allow the listener to interact, learn more about, review show history, show details and begin creating a clip. 

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Navigation & Notification

Listeners can easily find content, settings and other features with use of 3 main views, feed, notifications and a typical menu. 

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— Branding Exploration

Before jumping into product designs, we invested a bit of attention to early-stage logo and branding design with the intent to drive UI design while setting goals to promoting cohesive aesthetics.  This effort can provide web, presentations & various other design assets. 

Branding Adjectives:

  • Community
  • Together
  • Social
  • Waves
  • Colorful
  • People
  • Interests
  • Audio Forms
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— Related Case Studies

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Contact

hello@edgarfleming.com
+1.202.573.9474

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