— PRIVT

A refined mobile network security appliance.

Summary

Directing efforts and all aspects of design including creative direction, logo, branding, UX, UI & developing interactive prototypes as proof of concept in an effort aimed at creating a refined and simple to use security product for mobile devices.

The end-goal, to produce a proof of concept to validate market need and investment opportunities.

Info

UX/UI Design
Responsive Web 
2015

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Approach

Based on 2-week sprints over a projected 4-5 week project timeline.  

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Phase 1: Understand
Phase 2: Define
Phase 3: Design
Phase 4: Test & Refine

Phase 1: Disovery

Envisioning the product at its highest level with everyone on the team. It’s all about getting ideas, assumptions, visions and early research into a pile and organizing.

Online security is complicated stuff and it’s almost impossible for the everyday user to keep up with all the newest ways to be fooled online. Keeping devices secure can be full time job and hiring a network security expert to keep a cellphone and laptop safe isn’t a realistic option.

Objectives

+ Clients / Stakeholders
+ Project Requirements
+ Competitors
+ Users
+ Restrictions

 

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— Understanding the Challenges

Currently security is become an important tool for even the casual online user and PRIVT would like to simplify and automate VPN features inside an intuitive form factor that appeals to a wide range of users. PRIVT will to offer secure, encrypted VPN tunnels within the mobile landscape.

Education Marketing
Online security can become complicated very quickly for a majority of customers. How to educate consumers without confusing can be a challenge. Product and marketing will need each other to educate consumers at all stages of on-boarding and retention.

Technical
As with all great products, it will need to work without bugs 99% of the time. Server side engineering will need to effectively manage bandwidth speeds that offer little to no noticeable difference in speeds.

Services
From the start, the product will have challenges surrounding trust with new customers. Customers need to feel the product is worth using and hopefully worth paying for eventually.

Design
How can the product establish trust right away? Once trust is established, how can the trust remain high and or grow through the experience? Do personal-type conversations soften the tech? Will hiding complexities isolate advanced users?

+ How to educate customer on security?
+ How to demystify the technology?
+ Where do customers tend to become confused?
+ What complexities prevent use?
+ How to make a VPN smarter?

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— Understanding Project Goals

Fully develop app concept with branding and functional interactive prototype which will validate assumptions quickly and cheaply by getting it into the hands of users, engineers and other peers. 

Creating an interactive prototype is one of the best ways to quickly and cheaply test an idea, validate assumptions allowing for richer user feedback.  Getting the product into users hands quickly gives access to some of the powerful emotional responses Using prototypes provides an amazing amount of confidence to move forward with the right solution verses usual MVP assumptions.  

The goal featured in the following case-study covers this part of the product development process along with the following:

+ Challenges
+ Early Assumptions
+ Goals & Vision
+ User Research
+ Various Prototype Phases
+ A fully interactive Prototype

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— Understanding the Users

Privacy is always about people. Spending time to understand how people fit into privacy concerns is a very transparent activity. Currently security is become an important tool for even the casual online user and PRIVT would like to simplify and automate VPN features inside an intuitive form factor that appeals to a wide range of users. PRIVT will to offer secure, encrypted VPN tunnels within the mobile landscape.

To represent the audience early in the product development stage, a few persona were put together based on early research. Based on early research, a few personas help direct various features moving forwards. 

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Persona Type 1: Primary

The ideal user. The tech-forward person with a finger on the pulse. This person may also work within the tech industry & or shares a close relationship with someone who does. The early adopter – the trend setter.

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Persona Type 2: Secondary

A user becoming more aware of online security but doesn’t but still has yet to make it a daily part of online behavior. 

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Persona Type 3: Non-User / Prospective User

The majority & where the biggest opportunity exists. The most challenging customer to acquire as a customer & will require the most resource to maintain and support. This person has little to zero knowledge about network security even if somewhat tech savvy. Historically, coming across securing connections were dismissed without a compelling reason to pay closer attention.

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— Understanding Competitive Space

At the time of research, the Apple Appstore hosted access to almost 30 different VPN products. As each app was tested, it was clear that most of the products were poorly designed products and overly complicated, weighed down with thoughtless solutions to important features needed to be a successful product.

It’s clear that with the amount of free and paid offerings, mobile devices pose an interesting challenge in the area of security; naturally this also offers an interesting opportunity.

Phase 2: Define

Envisioning the product at its highest level.  Getting ideas, assumptions, visions and early research into a pile and organizing. 

Objectives

+ Requirements
+ Flows & Maps
+ Scenarios
+ Guidelines

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— Define Requirements (MVP)

Couple with a list of assumptions, constraints, user persona types & other uncovered research, organizing a list of features from most important to least important.

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— Define Flow & Maps

Visualizing motivations and questions – scenarios describe stories and add context behind why a specific user / group makes a particular choice & the outcome of each individual choice.

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Although PRIVT at the prototype phase is a small offering, the small size does create a challenge in itself: not enough information or features and users can get trapped in confusions & possible product dead-ends. A site-map of all touch-points helped visualize the objectives in each section of the software.

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Phase 3: Design

Envisioning the product at its highest level.  Getting ideas, assumptions, visions and early research into a pile and organizing. 

Objectives

+ Sketches
+ Wireframes
+ Blueprints
+ Hi-Fi Comps
+ User-Interface Focus

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Sketches

A process is a framework yet never ridged – it’s flexible and subject to change throughout the whole process. Although this phase of the project will only stay within the prototype phase, a full process was created for future efforts.

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— Wireframes & Blueprints

A process is a framework yet never ridged – it’s flexible and subject to change throughout the whole process. Although this phase of the project will only stay within the prototype phase, a full process was created for future efforts.

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Edgar Fleming – UX/UI Design

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