PRIVT

A mobile online-security appliance

A unique approach to online security, bringing the power of business-grade security to the private-sector in a refined form-factor.

A unique approach to online security, bringing the power of business-grade security to the private-sector in a refined form-factor.

A unique approach to online security, bringing the power of business-grade security to the private-sector in a refined form-factor.

PRIVT_lifestyle_connected

— Role Details

Directing efforts and all aspects of design including creative direction, logo, branding, UX, UI & developing interactive prototypes as proof of concept in an effort aimed at creating a refined and simple to use security product for mobile devices.

Date:
Summer - 2017

Role:
UX/UI Designer

Team:
Ayferm

Introduction

Privacy and security issues extends in all areas of our lives from the business we own and work at, to our governments and policy makers, very few products and services exist at the consumer level.

PRIVT’s aim is to address this unmet need by offering a unique online-security utility. It's unique approach to online security brings the power of business-grade security to the private-sector. Unlike most online-security solutions, it doesn’t require any technical abilities. It is designed to be easy to use and understand — refined & designed to just work.

Introduction

Privacy and security issues extends in all areas of our lives from the business we own and work at, to our governments and policy makers, very few products and services exist at the consumer level.

PRIVT’s aim is to address this unmet need by offering a unique online-security utility. It's unique approach to online security brings the power of business-grade security to the private-sector. Unlike most online-security solutions, it doesn’t require any technical abilities. It is designed to be easy to use and understand — refined & designed to just work.

— Introduction

Privacy and security issues extends in all areas of our lives from the business we own and work at, to our governments and policy makers, very few products and services exist at the consumer level.

PRIVT’s aim is to address this unmet need by offering a unique online-security utility. It's unique approach to online security brings the power of business-grade security to the private-sector. Unlike most online-security solutions, it doesn’t require any technical abilities. It is designed to be easy to use and understand — refined & designed to just work.

— Approach

— Approach

Process

A process is a frame work yet never ridged — it’s flexible and subject to change throughout the whole process. This phase of the project will only stay within the interactive-prototype phase, a full process was created for future efforts.

Project Schedule

The first phase of this project will build an interactive MVP & establish first round of branding - both product and marketing efforts heavily rely on user-testing to move forward with the second-round of changes.

privt_process_sm

— Business Insights

Product Objectives

Online security is complicated at its core and it’s almost impossible for the everyday user to keep up with all the newest ways to be fooled online. Currently security is become an important tool for even the casual online user and PRIVT would like to simplify and automate VPN features inside an intuitive form factor that appeals to a wide range of users.

Establishing Trust
From the start, the product will have challenges surrounding trust with new customers. Customers need to feel the product is worth using and hopefully worth paying for eventually.

Establishing Trust
From the start, the product will have challenges surrounding trust with new customers. Customers need to feel the product is worth using and hopefully worth paying for eventually.

Technical
As with all great products, it will need to work without bugs 99% of the time. Server side engineering will need to effectively manage bandwidth speeds with unnoticeable differences

Marketing & Branding
Educating and shopping for solutions is currently complicated - proper branding right away helps establish trust that opens them to educate themselves without fear of choosing wrong service.

Design
Solid design is one major way the product establish trust right away. This will extend in both marketing, user-onboarding & product design. 

privt_discovery_bnnr

— User Insights

Privacy is always about people and yet the context is usually more about the technology. Investing time to understand how people fit into privacy concerns is a very transparent activity. 

 

User Personas

privt_userpersona_primary_lance_j

Lance Jordan: 
The early adopter. The tech-forward person with a finger on the pulse. This person may also work within the tech industry & or shares a close relationship with someone who does. 

privt_userpersona_secondary_scarlette

Scarlette: 
A user becoming more aware of online security but doesn’t but still has yet to make it a daily part of online behavior.

privt_userpersona_prospect_madison

Madison:  
The biggest opportunity, the most challenging customer to acquire as a customer & will require the most resource to maintain and support. This person has little to zero knowledge about network security even if somewhat tech savvy. Historically, coming across securing connections were dismissed without a compelling reason to pay closer attention.

Maps & Flows

A hi-level flow chart helps to quickly imagine a list of features, offering a starting point for both user & business cases.

full_user_flow_sketch

Onboarding Flow

PRIVT Onboarding

App Flow

PRIVT_architecture

App Flow

PRIVT_lifestyle_connected

— Design

Envisioning the product at its highest level. Ideas, assumptions, visions and early research into a pile and organizing. 

Branding

privt_logo_grid

Logo Development

branding_content

Minimal Branding Guide

Sketches

Alongside UX research, a bit of branding design came up with a basic art direction for web and product design. 

privt_define_bnnr
privt_sketch_4
privt_sketch_1

Feature Map

PRIVT_architecture

— Design

Understanding the business, product & project objectives

Envisioning the product at its highest level. Ideas, assumptions, visions and early research into a pile and organizing.


Branding

branding_content

Sketches

Alongside UX research, a bit of branding design came up with a basic art direction for web and product design. 

privt_define_bnnr
privt_sketch_1
privt_sketch_3
privt_sketch_2
privt_sketch_4

Wireframes

Working passed sketches to focus on anticipating what users might need to do and ensuring that the interface has elements that are easy to access, understand, and use to facilitate those actions.

PRIVT-Wireframes
privt_wireframes_2of2

Blueprints

Alongside UX research, a bit of branding design came up with a basic art direction for web and product design. 

connection_view
PRIVT_blueprint_present_edgarfleming

UI Design

Once wireframes & interactive blueprints were created, UI/Visual design began  

privt_v2_presentation_edgarfleming
privt_desk

— Retrospective

Lessons learned, iteration & future plans

Ending this phase to begin iterating & integrating all the things learned from this section of the project. 

Some questions did not come to solution as expected. 

Questions:
How to educate customer on security?
How to demystify the technology?
Where do customers tend to become confused?
What complexities prevent use?
How to make a VPN smarter?

PRIVTMobile Application

Tinder JSDesktop App

Edgar Fleming

hello@edgarfleming.com
+1.202.322.8792

All Rights Reserved — 2018

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