The consumer shift from print media to digital has created the need for publishers to pursue paid access models.
As a result consumers respond by initially abandoning the site over 90% of the time when asked to register or pay.
Piiku set out to create a brand engagement & data capturing platform that monetizes abanonment and cultivates returning and loyal readers.
This consumer challenge led leadership to pitch and win a seat in the NYC based eRoundtable event.
Over the course of the even and as a team of 5, we created name, branding material, marketing plans, and worked through a complete product lifecycle to MVP.
The product was designed, engineered and powered by a Dynamic Value Exchange Engine.