— Piiku

A paywall users don't mind and content providers find effective.

A paywall users don't mind and content providers find effective.

nyc_roundtable

— About Piiku

The consumer shift from print media to digital has created the need for publishers to pursue paid access models.

As a result consumers respond by initially abandoning the site over 90% of the time when asked to register or pay.

Piiku set out to create a brand engagement & data capturing platform that monetizes abanonment and cultivates returning and loyal readers.

This consumer challenge led leadership to pitch and win a seat in the NYC based eRoundtable event.  

Over the course of the even and as a team of 5, we created name, branding material, marketing plans, and worked through a complete product lifecycle to MVP. 

The product was designed, engineered and powered by a Dynamic Value Exchange Engine. 

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Edgar Fleming — All Rights Reserved

Edgar Fleming — All Rights Reserved

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