— Bustrip

A full-screen Tumblr theme – minimal.

— Details

A Tumblr Theme

— Role


— Overview

Contracted by a theme provider to design a unique Tumblr theme offering full-page posts, minimal navigation and full-page posts with a mobile focused experience. Directing efforts and all aspects of design including creative direction, logo, branding, UX, UI & developing interactive prototypes.

To comply with the NDA, everything about this project has been changed – names, imagery & some of the more unique screenshots.  That said, the idea & process of this project is still in tact. 

— Background


Founded by David Karp in 2007, Tumblr is the world’s most popular microblogging platform . Tumblr hosts over 320.5 million blogs. As of January 2016, the website had 555 million monthly visitors.


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