Journal

— Journal

A digital scratch pad for new ideas, resources opinions & other work.

Design Challenge 365

connections_bnnr

— Design Challenge 365

Kind of like stretching before a run – this method warms up creativity.

Rules:

  1. Design Per-Day for 1 Year
  2. Spend No-More Than 30 Min
  3. Nothing For Profit

Day 1: (lo(k

Day 2: P41nK4k3

Day 3: Appl13d

Day 4: Afrobeat Spotify Playlist Cover

Day 5: The Futures In Your Hands

Day 6: Kurt Vile Poster

Day 7: Skull Wallpaper

Day 8: TOT3M

Day 9: TOT3M #2

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The Five Why’s

the_5fivewhys_bnnr

— Asking Why

It’s one of the most powerful tools a designer has yet, just asking why isn’t enough but asking “Why?” 5 times is so powerful and simple, it seems like magic.

— Sakichi Toyoda Asked Why

The Five Why’s is an iterative questioning technique use to explore the cause-and-effect relationships underlying a particular problem. Formally the technique was first developed by Sakichi Toyoda and played an important part in the evolution of Toyota’s manufacturing methodologies.

What makes this method so special is the simplicity and childlike nature.Pulling this out of the toolbox during interviews. Asking horizontal questions will not prove helpful — it’s all about going deep. It’s simple, starting with a broad question, ask the person being interview “why?” after every answer but only doing so five times. At the end, things will come into focus.

— Materials Needed

  1. Post-It Notes
  2. Markers / Pens
  3. Whiteboard / Blank Wall

— How To

  1. Start by asking the other party a broad question.
  2. Ask the team to individually write down why that is happening.
  3. Form a new problem from the answers the team gave.
  4. Repeat steps 2 and 3 four more times or as much as necessary.
  5. Analyze the results and form relationships between answers.

— Example

A popular example used to illustrate the tool in motion is the car example.

The Problem:
The Car Wont Start

Why?: The battery is dead.
Why?: The Alternator is not working
Why?: The belt is broke.
Why?: It was suppose to be changed a couple years ago.
Why?: The car wasn’t taken care of as well as it should have been

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Needs, Want’s & Desires

nwd_bnnr_short

— Another Way to Card Sort

This is one of my personal favorites when starting a new project. Each member on the team, while after the same goal, have different ideas on how to achieve it’s end goal and more often have conflicts on what is most important.

An effective tool when trying to sort out priorities and seems most effective when there are a ton of features and new ideas being thrown in the pile. In general, this exercise will allow for clarity in organizing whats most important.

— Context

At first it might be difficult to differentiate between the three different terms as they all seem interchangeable in many ways. I have found it important to start by clearly defining each term:

Desires
Are just creative ideas that gives us joy,defines our life and fills happiness into it.

Wants
Demand attention,priorities and generally are materialistic in nature.

Needs
Are independent of wants and desires. They are the “Must-Haves”, important to the project above all else.

— Example

See below an example of basic needs as a overly-simplified version of how to organize each feature.

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Connections

connections_bnnr

An oil on canvas painting exploring connections.

Maybe it’s not just our own karma we have to work through in life, a big part could be working out the karma of those around us.

Connections are everything — the fabric of life and every action we take, words we trade, ideas we share has an effect on the reality around us.

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Intended Exactly and Rest — A New Painting

edgarfleming_art

This series of work explores that idea. The space between the hues and geometric lines has as much to say — the rests between action. It’s an appreciation for the types situations in life that rarely arrive but when they do, it’s pivotal.

The results of a small series of painting started in the summer of 2013 and later picked back up in 2014.

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Inspired by Andy Goldsworthy

andy_goldsworthy_bnnr_short

Andy Goldsworthy is an extraordinary and one of the most unique making art today. Its not often an artist is recognized during the time they are producing, but Andy’s work is undeniably thoughtful and pleasing.

It taps right into our monkey brain – our primal instincts. He masterfully avoid forcing his audience into the anxiety of reaching back so far into one’s emotions – our primate roots, by correcting the moment with balance of elements.

— About Andy Goldsworthy

Born in Cheshire, Great Britain in 1956, Andy spent his teenage years working in farms near his home in Yorkshire. He refers to this time in his life as the most important inspiration for his work. He ended up as a student at the Bradford Art College in 74’ / 75’ and Preston Polytechnic in Lancaster until 78’. He currently is working and living in Scotland.

— Why He Inspires

Rooted deeply in the idea that nothing lasts forever, Andy’s unique approach to visual art not only inspires me. I am always mesmerized by the finality and technique of his work — a true genius.

It’s this planned obsolescence of his work that really gets to the heart of designing in the digital space (ie: websites, apps) It’s never complete – constantly changing – even as the work is in motion.

Some of his work could last forever — his stone work surely. On the other hand, most of his work is at the mercy of the elements.

— Resourcefulness

His work is highly resourceful in nature (pun unintended) As he works with his environment, he must find new approaches and methods for accomplishing his vision.

Adapting to ones environment is a worthy skill that transients earth art. Andy’s work is completely with only the elements found in the environment of the work he is working on.

He brings nothing to a particular site besides his creativity. The only supply I could think of is the camera and film he uses to document his work.

— Learn More

Photography used is for educational purposes only.  Photos used were found online.

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Jungle Brothers Remix

jungle_brothers_edgarfleming_bnnr

In 2006, I remixed one of the Jungle Brothers most popular tracks, JUNGLE BROTHER. Finding it in my archives, I was surprised to find it sounding relevant with today’s 90’s hiphop feel so I decided to clean it up some and release it. Starting with a new cover design, I invested a small amount of time cleaning up the levels and uploaded to SoundCloud.

— Production Details

The inspiration for this track comes from some of the earlier Bonobo-type sound and downtempo that living in The District provided — it’s home to one of the biggest downtempo labels in the world 18th Street Lounge.

Tools

+ 12 Channel Mixing Board
+ Cubase
+ Reason
+ Record Player
+ Propellerhead ReCycle

Using the B-Side a-cappella off the single, I recorded the track, pulled it into Cubase to allow me the ability to make adjustments to levels and audio curve while running it out to my desk and into a compressor to warm things up.

Next I pulled the updated vocals into Propellerheads ReCyle — this allowed me to cut the vocal pieces up in a fashion that would give me full control of how the vocals and the beat would play with one another. This also allowed me some control of the time which helped speed up or slow down the vocals without distorting the audio — making it sound higher or lower pitched.

Writing the beat in Reason, I bounced all the tracks into Cubase to have better control over the mastering, levels and other more technical audio adjustments.

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